News: FTC Accepts Sony Playstation Vita Settlement

There is a lot to this mother f’in case so here’s the divvy savvy?

The Federal Trade Commission gave final approval of a settlement with Sony Computer Entertainment America and Deutsch LA, the marketing agency Sony used for the launch of the PlayStation Vita. The FTC has barred Sony from creating misleading advertising claims in the future, and agreed to a restitution plan that will see Sony give people who purchased a Vita before June 1, 2012 a check or PSN credit of $25, or one of three bundles of downloadable PS3 and Vita games worth up to $100. Eligible customers must fill out a form and mail it in by June 30 of this year.

As for Deutsch LA, the FTC took exception to a social media campaign it ran in where employees sent out promotional tweets using an official hashtag from their personal accounts. Those tweets were violating the FTC’s endorsement guidelines because they didn’t represent the views of “actual consumers” and they weren’t disclosed as coming from Deutsch LA employees. The FTC’s order explicitly prevents the company from misrepresenting endorsers of games or consoles as independent users, and requires the company to disclose connections between such endorsers and itself.

To say the least this is something that Sony and Deutsch LA deserve for pretty much puling a fast one to make money by lying and manufacturing a fake interest.

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