Gearbox CEO Randy Pitchford has been making odd comments relating criticism of Aliens: Colonial Marines.

Pitchford claiming how he feels to those who publicly diminished his work.

“If you’re making entertainment on a grand scale, if you’re reaching millions, there will be tens of thousands of people who absolutely hate us, and some percentage of those will take it upon themselves to let us know how they feel,” Pitchford said, adding, “I read it in this way: we moved those people, we touched them – even the person who hates [your game] so much, you’ve affected them. That’s why we fight, we’re creating emotion and experience – and some people thrive on that type of feeling, some people are sadists.”

Pitchford goes into describing his sandcastle theory

“There is always the person who’s got to stand on the sand castle, they must crush it,” Pitchford said. “That’s their way of relating to that. It’s typically a less sophisticated mind. There’s a dark part of us all that likes the idea of crushing a sand castle, but most of us will respect it and let it be. That’s why we like playing video games where we can blow stuff up and no one gets hurt.”